The facial appearance is fundamental in our social relations; it distinguishes and identifies us in our relationships with others. A tired and aged face, furrowed by wrinkles, is certainly less pleasant and less capable of achieving social success than a refreshed, harmonious and youthful one. The loss of volume in some areas of the face, such as the zygomatic region or the cheeks, and the skin ageing are the main processes involved in facial ageing. A number of treatments can restore harmony and freshness to the face: today it is possible not only to repair but also to replace and regenerate your own face by using your own fat tissue.
For over 30 years, the only surgical rejuvenation procedure has been the facelift, which is aimed to tighten the skin but not rejuvenate the face. A survey of 100 patients comparing their pictures at present time and when they were 20 years old found that the most important effect in the ageing face is the loss of volume, followed by skin ageing and sagging of tissue.